For companies that have been operating solely by their mission and vision statements, with limited effort to articulate their purpose, there could be no better time than now to do so to engage the hearts of their employees and their communities. When we focus on aspirations and purpose, we can focus less on the “I” and more on the collective “we” and the positive influence we wish to have on this world. Although the actual topics that are top of mind may vary by country or organization, leaders need to reflect on whether or not they are fuelling employee ambitions or aspirations.
What is more likely to maximize their motivation is when we can engage their “hearts” through a deeper connection around how their individual purpose can be realized through the organization’s purpose.Īccording to research, a company’s productivity could increase by five times if employees have a strong sense of meaning in their work, or a high “meaning quotient.” Further, in a global survey, Accenture found that “50% of consumers say that the pandemic caused them to rethink their personal purpose and re-evaluate what’s important to them in life.”Ĭompanies that are engaged in tackling the big challenges facing our communities and this planet, through a strong purpose, are in a better position to drive greater engagement from their employees and their customers.
DEFINE AMBITION FULL
If we focus on engaging the “minds” of employees by fueling their ambitions, we will not be able to truly catalyze their creativity and allow them to reach their full potential. Leaders who understand the distinction between ambition and aspiration can reflect on how they are motivating their employees to ensure high retention. Leadership Implications To Achieve Productivity Gains When our actions are fueled by a deeper purpose, our aspirations allow us to reflect on the positive impact we wish to have on the world, rather than simply focus on building our own status as is often the case when we are fueled by only ambitious pursuits. Leaders who are focused on ambition may ask their employees, “Where do you see yourself in the future?” Leaders who are focused on fuelling aspirations for employees may ask, “What inspires you and what impact do you wish to have while working with our company?” Our self-awareness may allow us to embrace challenges with more composure and compassion and to engage with more authenticity with our team and colleagues. With a greater sense of inner calmness and serenity, our behaviors are likely to be more harmonious, balanced and creative. It is all about leveraging our true talents and passions to reach a state of contentment that allows us to cherish and celebrate our accomplishments based on our own standards, and not based on those defined by the external world.
Consequently, I find it is more likely to lead to more meaning, fulfillment and magic in our lives.
DEFINE AMBITION PROFESSIONAL
The constant quest for the next challenge can also push employees to always be on the lookout for new opportunities outside their organizations, especially when they feel the company they work for provides limited professional growth potential for them.Īspiration is usually based on our deeper desires fueled by our inner standards, values and purpose. Furthermore, I’ve seen unhealthy ambitions that lead to ignored health, relationships and quality of life. This can emerge as soon as they fear that their status, performance and intellect are being questioned. I find that leaders and employees who are fueled by this outer drive of ambition are likely to be more controlling, critical or show perfectionistic tendencies as soon as their self-image is compromised.
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